The picture agency Zoonar (Hamburg, Germany) announced the Photolibrary picture agency is the latest partner. Now there are six reselling partners in the company network. In addition to the German suppliers DDP Images, Fotofinder, DFJV and Picturemaxx, the photographers can now also offer their photos via Alamy, AGE/THP and Photolibrary.
As of 24 December 2010, Zoonar offers the photographers a lump-sum share of 60% of all received commissions via the partner network. A brilliant commission in comparison to other international agencies.
Zoonar's CEO Michael Krabs announces the aim of integrating further partner agencies in 2011. "Our aim in the long term is getting 20-30 partners who are extremely well in direct selling." According to Michael Krabs 100 agencies can already be integrated in the selling with the existing partners. The winning of sales networks is very popular in the agency business.
Though the speciality of Zoonar according to Krabs is "that the photographers own the complete control over their pictures and that they can variously distribute single photos, price segments or license types. Other than that, microstock photos can be integrated in the distribution network".
According to Zoonar's CEO, the sale via the new partner network will mainly start in the first quarter of 2011. That's why they calculate with a considerable growth in sales as of the second quarter of 2011.
All of the above sounds nice. Let’s wait to see how the guys cope with this.
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